I rarely rejoice in anything dying, but MillerCoors has announced that Zima will no longer be produced. I am pretty sure that Zima was the first malternative to hit the big time market. I so remember making fun of anyone in college drinking this stuff. It was schilled as a clear, light, and refreshing alternative to beer. In reality it was an alcoholic soda pop. I remember trying it once, admittedly after my tastebuds were well shot from some kind of awful keg dispensed American lager and thinking this tastes like Sprite. Unfortunately it has been replaced by the likes of the Smirnoff Ice and Raw Tea, which are pretty much identical to Zima (they contain no vodka - they are just branded with the Smirnoff name).
I completely understand if you don't like beer, but there has to be an alternative to the malternative. Oh well, at least Zima is gone. Maybe Coors Light will go next...it really is a malternative for those that don't like the taste of beer.