Don't get nervous, this isn't an SAT question: If a 30 pack of Budweiser, Coors Light, or Miller Lite costs around $20 and a 24 bottle case of Ipswich Ale or for you non-locals (any good microbrew) costs about $22, then what the hell are the jackasses that buy those 30 packs thinking. That's 67 cents for a Bud in a can and 92 cents for an excellent hand crafted beer in a bottle. For starters, I think all beer drinkers can agree, the bottle is always better, unless you still crush cans on your head and in that case I am thinking you probably can't read this.
Let me phrase it another way. If a 10 oz serving of ground frozen hamburger was $5 and a juicy t-bone steak was $7 which one would you choose. Ok, so if you are reading this blog, I am probably preaching to the choir. So why is it that Budweiser and Bud Light are the two best selling beers in America and Miller Lite and Coors Light are 3rd and 4th. The stuff really isn't a value and it certainly doesn't taste very good. It is it the advertising or is it some kind of macho peer pressure--are you supposed to drink Bud because it is an All-American working man's beer or will Coors Light keep you looking like the bikini clad women in the commercials. Perhaps it is a combo of both the marketing and the fact that old habits are hard to break. Do your part, help someone break that habit and teach them a little bit of common cents.